- Syco TV finds new talents through TV talent shows in UK and USA
- Winners sign a record deal with Syco Music (production)
- Syco Music is distribuited by RSA, Epic and Columbia (distribuition)
- Sony manufacture hardware devices: computers, phones, TV, games console (consumption)
- Acts are promoted by the shows: audiences build relationships with new artists; showcasing of established artists through performance and as guest mentors (marketing)
Wednesday, 20 March 2013
Benefits of Syco-Sony joint venture
Syco Music - Current artists
Most of these artists are from X-factor, Britains Got Talent and American Idol. They have been manufactured by Syco TV who also produces X-factor.
Artists last 2-4 years with the label depending on their success.
Radiohead: 'In Rainbows' marketing strategy
1. Radiohead used digital technology to promote their album prior to releasing the album. They announced it's digital download launch as a blog post. They streamed a live webcast of them performing the album and they set up a music video competition online as a animated website. Radiohead used digital technology to have control over their album and give the audience a choice as to how much they would pay for their music. They released their music download through their own website 'inrainbows.com rather than itunes to have that control.
2. This strategy worked well for Radiohead fans since their fans are quite young therefore aware of this technology and more likely to read their blog or visit their website. Also their niche audiences are more willing to appreciate their fresh and original music rather than dedicate themselves to the mainstream 'sellouts'.
3. Radiohead were able to do this since they had been in the music business for a very long time and spent 10 years making a name for themselves therefore they had a lot of experience. They were well established and had successful albums released in the past. Also digital formats were becoming very common so it was a great opportunity to take advantage of the new 'trend'. Radiohead were not very concerned with the money they made but the process of making it and giving their fans something to listen to.
2. This strategy worked well for Radiohead fans since their fans are quite young therefore aware of this technology and more likely to read their blog or visit their website. Also their niche audiences are more willing to appreciate their fresh and original music rather than dedicate themselves to the mainstream 'sellouts'.
3. Radiohead were able to do this since they had been in the music business for a very long time and spent 10 years making a name for themselves therefore they had a lot of experience. They were well established and had successful albums released in the past. Also digital formats were becoming very common so it was a great opportunity to take advantage of the new 'trend'. Radiohead were not very concerned with the money they made but the process of making it and giving their fans something to listen to.
Wednesday, 27 February 2013
XL Recordings - developing a niche audience
Artists:
(red X - the one's I've heard of already)
o Adele X
o Atoms For Peace
o Basement Jaxx
o Bobby Womack
o Dizzee Rascal X
o Friendly Fires
o Giggs X
o Gil Scott-Heron
o Gil Scott-Heron & Jamie xx
o Jack Peñate
o Jack White X
o Jai Paul
o M.I.A.
o Monkey
o Peaches
o Radiohead X
o Ratatat
o RATKING
o ROSTAM
o SBTRKT
o Sigur Rós
o The Horrors
o The Prodigy X
o The Raconteurs
o The White Stripes
o The xx
o Thom Yorke
o Titus Andronicus
o Tyler, The Creator X
o Vampire Weekend
o Willis Earl Beal
Vampire Weekend's music belongs to the sub-genre indie rock. They mainly tour in Austin, Texas.
Atom for Peace's music belongs to the sub-genre rock & electronic. They mainly tour in captial cities such as London, New York and Berlin.
Jack Peñate's music belongs to the sub-genre alternative indie rock, soul and pop. He mainly tours in the UK.
The White Stripes music belongs to the sub-genre alternative rock and indie. They toured worldwide.
There is a connection between all these artists as their genres are very edgy and unique. They also mostly active in Europe and North America, this may be because thats where their offices aee based. Adele is the main 'wage earner' in which the label is profiting off and other artists such as Ratking are 'loss leaders' who just build a portfolio for the label.
XL Recordings - an independent record label
http://www.xlrecordings.com/
XL Recordings is based in UK, London.
They have two offices in which one is in London and the other in New York.
XL Recordings is much smaller than Sony Music Entertainment as they have a smaller range of artists and offices. Whilst Sony is a major record label that has mass audiences for their artists, XL Recordings being an independent record label has niche audiences for their artists.
A mass audience is one that appeals to a broad number of people and most of the time these audiences may overlap in the artists they listen to e.g. people that listen to Beyonce may also listen to Micheal Jackson and many others that are part of major record labels.
Independent record labels mainly attract and build several niche (specific to that genre) audiences for their artists. Sometimes the audiences may overlap but not as much as they do with mass audiences.
XL Recordings is based in UK, London.
They have two offices in which one is in London and the other in New York.
XL Recordings is much smaller than Sony Music Entertainment as they have a smaller range of artists and offices. Whilst Sony is a major record label that has mass audiences for their artists, XL Recordings being an independent record label has niche audiences for their artists.
A mass audience is one that appeals to a broad number of people and most of the time these audiences may overlap in the artists they listen to e.g. people that listen to Beyonce may also listen to Micheal Jackson and many others that are part of major record labels.
Independent record labels mainly attract and build several niche (specific to that genre) audiences for their artists. Sometimes the audiences may overlap but not as much as they do with mass audiences.
XL Recordings - Biography
XL Recordings is an english independent record label that was founded in 1989 and is owned by Richard Russel.
It releases an average of 6 albums a year.
The types of artist the producer Richard Russel want to work with are original and inventive.
In 1997, the third album by The Prodigy 'The Fat of the Land' entered the British and American charts at number one and went on to be number one in 26 countries.
Adele won the awards for Best New Artist and Best Female Pop Vocal Performance at the 51st Annual Grammy Awards and Radiohead also won a Grammy for Best Alternative Album for 'In Rainbows' as well as Best Boxed or Special Edition Album.
Sales of Adele's album '21' helped increase XL Recordings' bank balance from £3million to £32million in the space of 12 months.
It releases an average of 6 albums a year.
The types of artist the producer Richard Russel want to work with are original and inventive.
In 1997, the third album by The Prodigy 'The Fat of the Land' entered the British and American charts at number one and went on to be number one in 26 countries.
Adele won the awards for Best New Artist and Best Female Pop Vocal Performance at the 51st Annual Grammy Awards and Radiohead also won a Grammy for Best Alternative Album for 'In Rainbows' as well as Best Boxed or Special Edition Album.
Sales of Adele's album '21' helped increase XL Recordings' bank balance from £3million to £32million in the space of 12 months.
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