- Syco TV finds new talents through TV talent shows in UK and USA
- Winners sign a record deal with Syco Music (production)
- Syco Music is distribuited by RSA, Epic and Columbia (distribuition)
- Sony manufacture hardware devices: computers, phones, TV, games console (consumption)
- Acts are promoted by the shows: audiences build relationships with new artists; showcasing of established artists through performance and as guest mentors (marketing)
Wednesday, 20 March 2013
Benefits of Syco-Sony joint venture
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