Web 2.0

Websites where users can upload/download rather than just look e.g. Youtube, Facebook & Twitter

Production --> Distribution --> Exchange

Consumers create the content of the website - they become PROSUMERS

Parodies are an example of web 2.0 - they are REproduced, REcreated & REdistribuited.

Beck - Songreader

Beck released his latest album as sheet music with no recorded form.
Lots of people have been buying his sheet music (album) which is sold as a book and then created their own versions and then posting them online.

This is very unique and gives a chance for the audience to build exposure for themselves and create their own audience.

This promotes an independant company structure which sits outside of the corporate business by created an individual music production.
It shows the importance of social media in distribution and the online communications of sharing music.
It also gave Beck a chance to show digital creativity and create online global distribution.

This has distrupted the pattern of :

Production

Distribution

Consumption