Good clear analysis. Now remember to complete the audience research about how people's patterns of consumption have changed. This will give you a piece of real-life evidence to put in your essays about the music industry. Changes in consumers' habits mean that institutions, specifically the record label, have to change their habits. Sometimes this benefits the record label; other times this change is forced on them. Either way, the record label exists to make profits... our task on this course is to identify the issues that affect profitability - through production, distribution and consumption. We also need to be aware of how marketing is used within the industry, too. I hope you enjoy the course - I think it opens our eyes to what is going on behind the album sleeve in a way that helps us understand how other media businesses manage production, distribution and consumption to their benefit.
Hi Misbaah,
ReplyDeleteGood clear analysis. Now remember to complete the audience research about how people's patterns of consumption have changed. This will give you a piece of real-life evidence to put in your essays about the music industry. Changes in consumers' habits mean that institutions, specifically the record label, have to change their habits. Sometimes this benefits the record label; other times this change is forced on them. Either way, the record label exists to make profits... our task on this course is to identify the issues that affect profitability - through production, distribution and consumption. We also need to be aware of how marketing is used within the industry, too. I hope you enjoy the course - I think it opens our eyes to what is going on behind the album sleeve in a way that helps us understand how other media businesses manage production, distribution and consumption to their benefit.